Googling Insects as a New Trend in Cultural Entomology: An Italian Perspective

Cultural entomology (CE) explores the interactions between the world of insects and mankind. Since the internet plays a major role in nowadays life, it would be of great interest to investigate the insects-related internet usage and activities. However, there are very few studies about this. For this reason, inspired by the seminal work carried out by the Japanese Takada, we decided to replicate his findings. We analyzed with Google Trends and with the wavelet power spectrum analysis (WPSA) the hit-search volumes of the most common insects. We found that the five most commonly searched insects are bees, butterflies, mosquitoes, ants and spiders which are arachnids, but are commonly believed to be insects. We found a seasonality for some insects, as confirmed by the WPSA, and with peaks related to the seasonal period in which the insects are most visible, while we could not detect any regularity or trend for other insects, which are not clearly related to any particular season. In addition, we proved that, at least in some cases, hit-search volumes were influenced by the media and that the degree of seasonal regularity as measured by the WPSA was variable. Thus, we have proven the robustness of previous finding, extending their validity also in another culture and another context. Therefore, rather than being confined to a specific culture, googling insects could be a universal behavior and attitude, even though with some cross-cultural differences. Further systematic research is needed to shed light on this topic.